What is moe?

The word “moe” (in Japanese: “萌え”; pronounced as “moh-ay”) is a slang word rooted deep in the Japanese Otaku culture. It has often been used to mean a particular type of “adorable” or “cute” towards fictional characters, people, animals, etc.

“Moe” is a very versatile word used to express a deep feeling or passion for something you love. Moe can be used as a noun, a verb, and even an adjective. What’s your moe?

Who’s .moe for?

The .moe domain is a new online identity for everyone! You don’t have to be a “certified otaku” (geek) to register your own .moe.  Anyone can use a .moe to express themselves online. Interested users will need to go through ICANN Accredited Registrars or authorized domain resellers who have been contracted by Interlink to offer .moe domain names. Check out the Registrar List for a list of .moe partners.